Experimental Design

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  • Independent Groups
    • Participants perform in one condition of the independent variable
    • Strengths:
      • No order effects
    • Disadvantages
      • More participants are required to meet both groups
      • No control of participant variables
    • Experimental Design
      • Matched Pairs
        • Participants are matched with another participant in a different group based on similar characteristics, e.g gender or ethnicity
        • Advantages
          • No order effects
          • Reduced risk of demand characteristics
        • Disadvantages
          • Time consuming and expensive
          • Larger pool of participants required
          • Have to be able to identify the characteristics in which you pair them
      • Repeated Measures
        • The same participants take place in all conditions of the IV
        • Advantages
          • Eliminates participant variables
          • Fewer participants required
        • Disadvantages
          • Issue with order effects
  • Repeated Measures
    • The same participants take place in all conditions of the IV
    • Advantages
      • Eliminates participant variables
      • Fewer participants required
    • Disadvantages
      • Issue with order effects
  • Matched Pairs
    • Participants are matched with another participant in a different group based on similar characteristics, e.g gender or ethnicity
    • Advantages
      • No order effects
      • Reduced risk of demand characteristics
    • Disadvantages
      • Time consuming and expensive
      • Larger pool of participants required
      • Have to be able to identify the characteristics in which you pair them

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