Encoding of Memory

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Encoding
- The way that information is converted so it can be stored in memory
- LTM
  - LTM encoding tends to be encoded semantically (information is represented by its meaning)
  - Frost (1972) - LTM also used visual as well as semantic categories during encoding.
- STM
  - STM encoding is mainly encoded acoustically or visually (information is represented as sounds or images)
  - Brandimote et al (1992) - Found that pps used visual encoding if given a visual task (images) and prevented from doing any verbal rehearsal in the retention interval, before doing a visual recall task.
    - We normally translate visual images into verbal codes in STM, but as the verbal rehearsal was prevented, they did use visual codes.
STM
- STM encoding is mainly encoded acoustically or visually (information is represented as sounds or images)
- Brandimote et al (1992) - Found that pps used visual encoding if given a visual task (images) and prevented from doing any verbal rehearsal in the retention interval, before doing a visual recall task.
  - We normally translate visual images into verbal codes in STM, but as the verbal rehearsal was prevented, they did use visual codes.

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