Encoding of Memory

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  • Encoding
    • The way that information is converted so it can be stored in memory
    • LTM
      • LTM encoding tends to be encoded semantically (information is represented by its meaning)
      • Frost (1972) - LTM also used visual as well as semantic categories during encoding.
    • STM
      • STM encoding is mainly encoded acoustically or visually (information is represented as sounds or images)
      • Brandimote et al (1992) - Found that pps used visual encoding if given a visual task (images) and prevented from doing any verbal rehearsal in the retention interval, before doing a visual recall task.
        • We normally translate visual images into verbal codes in STM, but as the verbal rehearsal was prevented, they did use visual codes.
  • STM
    • STM encoding is mainly encoded acoustically or visually (information is represented as sounds or images)
    • Brandimote et al (1992) - Found that pps used visual encoding if given a visual task (images) and prevented from doing any verbal rehearsal in the retention interval, before doing a visual recall task.
      • We normally translate visual images into verbal codes in STM, but as the verbal rehearsal was prevented, they did use visual codes.

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