Elasticity

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  • Elasticity
    • price elasticity of demand (PED)
      • a measurement of the responsiveness of demand to a change in price
      • PED = %change in quantity demanded / %change in price
        • - (< 1) = inelastic demand
        • - (>1) = elastic demand
    • income elasticity of demand (YED)
      • a measurement of the responsiveness of demand to a change in income
      • normal goods - demand rises if income rises
        • + YED
      • inferior goods - demand falls if income rises
        • - YED
      • YED = %change in quantity demanded / % change in income
        • >1 = normal + elastic
        • < 1 = normal + inelastic
        • >-1 = inferior + elastic
        • < -1 = inferior + inelastic
    • cross elasticity of demand (XED)
      • substitutes - a good or service that consumers might consider an alternative for another
        • always positive
        • an increase in the price of a product will lead to and increase in demand for its substitute
      • complements - goods or services that are often bought together
        • always negative
        • an increase in price of one product will lead to a decrease in demand for its complement
      • a measurement of the responsiveness of demand for one product to changes in price of another
      • XED = %change in quantity demanded of good X / %change in the price of good Y
    • price elasticity of supply (PES)
      • PES = %change in quantity supplied / %change in price
        • < 1 = inelastic
        • >1 = elastic
      • a measurement of the responsiveness of supply to changes in price
      • factors affecting elasticity of supply
        • availability of stock
        • availability of spare capacity
        • ability to switch production
        • ability of new firms to enter market
        • time
        • length of production period
    • elastic  - change in price leads to a bigger change in demand/supply
    • inelastic - change in price leads to smaller change in demand/supply
    • what determines elasticity?
      • lots of substitutes
        • more elastic
      • necessities or luxuries
      • relatively cheap
        • less elastic
      • width of the market definition
      • time
      • consumers ignorant to alterative prices
        • less elastic
      • difficult to change spending

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