Developing a competitive advantage
- Created by: noe
- Created on: 09-09-20 08:21
View mindmap
- Developing a competitive advantage
- A set of unique features of a company and its products perceived by customers as significant and superior to competition
- Product design
- Functionally or aesthetically better product
- Product quality
- Business may charge higher prices but costs may also be higher
- Promotion
- Persuasive advertising to change customer perceptions
- Customer service
- Delivery times - fast
- Economies of scale
- Producing at low cost and charging lower prices
- Flexibility
- Ethical stance
- Focusing on a particular market segment
Comments
No comments have yet been made