COGNITIVE APPROACH

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  • COGNITIVE
    • focuses on mental processes
      • focuses on how people store, perceive, and interpret info
      • decisions are based on schemas
      • technological advancements makes us able to measure empirically
    • SCHEMAS
      • decisions are based on schemas
      • beliefs and expactations used to organise and interpret info
      • developed from experiences and fill gaps of info we lack
      • can however lead to stereotypes and incorrect info
        • often ignore info that contradicts our original schemas
    • cognitive neuroscience
      • ability to map certain areas on a brain structure
        • helps patients with brain damage and establishing basis of mental disorders
      • you can't see mental processes so inferences must be made based on limited evidence
    • mental processes are displayed by computer visual models
      • e.g. working memory model
        • central executive
          • phonological store
            • articulatory loop
              • phonological loop
                • phonological store
                  • articulatory loop
                    • phonological loop
      • EVALUATION
        • negative
          • only focused on mental processes and not on emotions or motivations
            • machine reductionism
          • lacks external validity
            • abstracts tasks which are too theoretical
              • lacks mundane realism
        • positive
          • practical applications
            • dominant approach used today by NHS for treating anxiety, depression, and OCD
          • credible scientific basis
            • uses objective methods that are controlled
              • lab experiments, scans
          • less deterministic than other approaches
            • free to think before reacting to a stimulus and choosing a response

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