internal and external environment on performance

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  • Analysing internal and external position, chapter 3 and 4
    • External
      • The political environment
      • Role of regulators
      • International trade
      • Infrastructure
      • The legal environment
    • Internal
      • Operations
      • Human resource
      • Marketing
      • Environmental
      • Core competencies
      • Assessing short and long term performance
        • Short term
          • Can prevent managers thinking long term
        • Long term
          • Customer satisfaction
          • Profit quality
          • Employee engagement
          • Research and development
          • Sustainability
    • Kaplan and  Hortons balanced scorecard and Elkingtons triple bottom line; measures performance

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