Structured Interview Advantages:
- The interview can explain what questions mean
- With standardised questions, all respondants answer the same questions, so they can be compared. Any differences in answers reflect differences in opinions and/or attitudes
- Sociologists can identify connections between different factors (e.g. attitudes to marriage and gender)
- These interviews can be replicated to check reliability. If the same results are obtained, it is seen to be reliable.
- Sociologists can generalise from reliable results taken from a representative sample
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