women in media

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To what extent do sociological argument and evidence support this view of the mass media representation of gender?
The presentation of women in the media is biased because it emphasises womens domestic, sexual and consumer activities.
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Support - Tunstall
Feminist Tunstall supports this statement through saying 'the presentation of women in the media is biased because it emphasises womens domestic, sexual, consumer and marital activities to the exclusion of all else.
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Support - Tunstall ***
the media rarely focus on mens marital and domestic roles.
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Support - Feminists
believe that womens magazines which concentrates on womens sexual and consumer magazines, e.g. cosmopolitan encourages women to conform to patriarchal ideals.
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Support - Gill
argues that females issues and news is often marginalised because editors see the need to have womens pages which focus on women as a special group often with emotional needs.
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Support - Ferguson
in a content analysis of womens magazines between 1949 and 1974 and then again between 1979 and 1980 and found that they were organised around a cult of feminity. this promotes traditional ideals e.g. caring for tohers, the family and marriage.
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Support - Liberal feminists - Cultural lag
media emphasises females as domestic goddesses and sex objects. believe that this affects young womens aspirations. needs to change in response to womens achievements (Cultural Lag).
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Support - Socialist and marxist feminists
its biased as it presents alternative women, i.e. not a career woman, this is because media is shaped by advertisers who promote false needs. for example cosmetics and dieting. it is believed the diet industry is worth $100 BN a year in USA.
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Refutes - Westwood
argues the media, especially TV, has subverted hegemonic definitions of gender by having female lead characters who are confident and powerful like the male charcaters. e.g. sex in the city.
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Refutes - Westwood ***.
The media is more transgressive - it goes beyone gender expectations.
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Refutes - Popular feminism
McRobbie - young womens media constitutes as a popular form of feminism through the ways in which it promotes girl power.
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Refutes - Postmodernism
Gauntlett - media actually challenges traditional gender definitions. 'The traditional view of a woman as a housewife or low status worker has been kickboxed out of the picture bu the feisty, successful, girl power icons.
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Other cards in this set

Card 2

Front

Feminist Tunstall supports this statement through saying 'the presentation of women in the media is biased because it emphasises womens domestic, sexual, consumer and marital activities to the exclusion of all else.

Back

Support - Tunstall

Card 3

Front

the media rarely focus on mens marital and domestic roles.

Back

Preview of the back of card 3

Card 4

Front

believe that womens magazines which concentrates on womens sexual and consumer magazines, e.g. cosmopolitan encourages women to conform to patriarchal ideals.

Back

Preview of the back of card 4

Card 5

Front

argues that females issues and news is often marginalised because editors see the need to have womens pages which focus on women as a special group often with emotional needs.

Back

Preview of the back of card 5
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