Why did Obama win in 2012?

Introduction
There was an even split in support for the two main candidates. Obama was seeking re-election so had a natural advantage as an incumbent. He was also a good orator. Obama won because of his strengths, not because of Romney's weaknesses.
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First paragraph: Obama was better than Romney
Better opinion polls: 81% of Americans think Obama is "likeable". 64% think Romney is "likeable". His incumbency factor also added experience. Romney verbal gaffes: 47% of people rely on state. Showed disdain for poor people Paul Ryan as running mate
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Long term reasons why Obama won
gradual improvement in economy after his bailouts on auto companies. healthcare reforms. disruption within republican party
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Short term reasons why Obama won
Small improvements in unemployment in late 2012. Osama bin Laden dies. Romney has unfavourable media appearance.
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Conclusion
Obama > Romney Romney was decent, but did not surpass Obama.
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Other cards in this set

Card 2

Front

First paragraph: Obama was better than Romney

Back

Better opinion polls: 81% of Americans think Obama is "likeable". 64% think Romney is "likeable". His incumbency factor also added experience. Romney verbal gaffes: 47% of people rely on state. Showed disdain for poor people Paul Ryan as running mate

Card 3

Front

Long term reasons why Obama won

Back

Preview of the front of card 3

Card 4

Front

Short term reasons why Obama won

Back

Preview of the front of card 4

Card 5

Front

Conclusion

Back

Preview of the front of card 5

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