Who owns the mass media?

Created by: Leah
Created on: 10-02-13 14:36

what 2 sections are ownership divided into?

1) Media barons like Rupert Murdoch and News International 2) Public corporations like the BBC (supposed to be unbiased and non profit margins)- funded by licence payer.

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What are the three trends in media ownership?

concentration, globalisation and diversification

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what does it mean by concentration?

Mass media are owned by fewer and larger companies

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what does it mean by globalisation?

Global companies own the media which span the world.

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what does it mean by diversification?

Companies now own different parts of the media-TV, radio, magazines and newspapers and internet providers.

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what is the marxist view against ownership of the media? give an example

Ownership of different types of media allow ruling class to impose their norms and values on the rest of society e.g to buy consumer goods etc.

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what is the pluralist view for ownership of the mass media? give an example

audience actually control the mass media- increased interactivity is evidence of this

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What are the other arguments against who owns the media? (6 details)

News can reflect their personal interest, Owners- rich and powerful minority, Globalisation of companies- interests on a global scale, conflict, diversificaton, concentration of ownership-smaller companies get swallowed up.

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what are the other arguments for who owns the mass media?(4 details)

Public are selective in what they choose to watch, listen or read, Editors,journalists, producers etc. run the MM on a day-to-day basis not the owners, The public can voice concerns by writing to editors, Supports freedom of the press

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continued.... give examples

Public have control and can easily switch from one newspaper to another(eg Hillsborough), They cannot dictate content they must give what the public want

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Card 2

Front

What are the three trends in media ownership?

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concentration, globalisation and diversification

Card 3

Front

what does it mean by concentration?

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Card 4

Front

what does it mean by globalisation?

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Card 5

Front

what does it mean by diversification?

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Who owns the mass media?