Who came up with which theory? Advertising and Broadcasting 0.0 / 5 ? Media StudiesMedia CommunicationUniversityNone Created by: Eleanor PrescottCreated on: 13-05-14 12:09 Advertising ‘add(s) value by associating meanings with brands’ Myers 1994 1 of 5 Speaker roles; author, animator and principal Goffman 1981 2 of 5 Criteria for authentic talk; talk true to event/experience, talk true to itself, talk true to the person Montgomery 2001 3 of 5 ‘The fact that the audience is absent and unable to respond directly transforms that communication from conversational interaction into performance’ Tolson 2006 4 of 5 The diary room is ‘a privileged space for the performance of a persona styled for direct consumption by the viewer’ Tolson 2006 5 of 5
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