Who came up with which theory? Advertising and Broadcasting

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Advertising ‘add(s) value by associating meanings with brands’
Myers 1994
1 of 5
Speaker roles; author, animator and principal
Goffman 1981
2 of 5
Criteria for authentic talk; talk true to event/experience, talk true to itself, talk true to the person
Montgomery 2001
3 of 5
‘The fact that the audience is absent and unable to respond directly transforms that communication from conversational interaction into performance’
Tolson 2006
4 of 5
The diary room is ‘a privileged space for the performance of a persona styled for direct consumption by the viewer’
Tolson 2006
5 of 5

Other cards in this set

Card 2

Front

Speaker roles; author, animator and principal

Back

Goffman 1981

Card 3

Front

Criteria for authentic talk; talk true to event/experience, talk true to itself, talk true to the person

Back

Preview of the front of card 3

Card 4

Front

‘The fact that the audience is absent and unable to respond directly transforms that communication from conversational interaction into performance’

Back

Preview of the front of card 4

Card 5

Front

The diary room is ‘a privileged space for the performance of a persona styled for direct consumption by the viewer’

Back

Preview of the front of card 5

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