Using Objectives and Strategies

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Objectives
Individual goals/targets that need to be achieved to realise aims
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Corporate Objectives
goals/targets of whole organisation based on mission/aims
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Functional Objectives
goals/targets of functional areas of a business based on corporate objectives
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Strategy
Med to long term plans which an organisation aims to attain objectives
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SMART objectives
Specific, Measurable, Agreed, Realistic, Time Bound
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Corporate and Functional Objectives
Survival, Profit Maximisation, Growth Maximisation, Diversification
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Functional Objectives and their Strategies
Gaining market share = Lowering prices. Minimising costs = Introducing zero budgeting. Improving economies of scale = Buying in bulk. Improving labour turnover = H.R improve motivation techniques
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Other cards in this set

Card 2

Front

goals/targets of whole organisation based on mission/aims

Back

Corporate Objectives

Card 3

Front

goals/targets of functional areas of a business based on corporate objectives

Back

Preview of the back of card 3

Card 4

Front

Med to long term plans which an organisation aims to attain objectives

Back

Preview of the back of card 4

Card 5

Front

Specific, Measurable, Agreed, Realistic, Time Bound

Back

Preview of the back of card 5
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