Using Objectives and Strategies

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Corporate Objectives are
Overall goals of a whole business. - Vary depending on size and history of business
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4 Corporate objective examples
1) Growth, 2) Diverification, 3)Achieve max profits, 4) developing innovative goods and services
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Growth
Increase scale of business
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Diversification
Looking to sell new products in new markets
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Functional Objectives are
Goals pursued by certain functions within business
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Functional ovjective is likely
To have a numerical element and a stated timescale
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Functional strategies are
Medium - long term plans used by a business to achieve functional objectives
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Card 2

Front

4 Corporate objective examples

Back

1) Growth, 2) Diverification, 3)Achieve max profits, 4) developing innovative goods and services

Card 3

Front

Growth

Back

Preview of the front of card 3

Card 4

Front

Diversification

Back

Preview of the front of card 4

Card 5

Front

Functional Objectives are

Back

Preview of the front of card 5
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