unit 4a 3.0 / 5 based on 1 rating ? Business StudiesKeywordsA2/A-levelEdexcel Created by: Leann ColtonCreated on: 28-05-15 16:44 What are corporate aims? The direction a company intends to go, what it wants to achieve in the long run. 1 of 11 What are corporate objectives? Goals or targets, what must be done in order to achieve corporate aims. 2 of 11 What is a corporate strategy? A detailed plan leading to the desired outcome. 3 of 11 What are distinctive capabilities? Ideas and resources than can create a competitive advantage, separating a business from its competitors. 4 of 11 What is a strategic decision? Medium - long term decisions to help achieve overall objectives. Difficult to reverse. 5 of 11 What is a tactical decision? Short term decision taken to support corporate strategy, achieve it in order to achieve strategic decision. 6 of 11 What is the definition of Porter's Five Forces? Tool used to investigate the intensity of competition in an industry. 7 of 11 What is the definition of Ansoff's matrix? Tool used to analyse potential growth in its markets and products and the risk associated with each strategy. 8 of 11 What is the definition of Decision Trees? A diagram showing all the possible outcomes of a decision with the estimated probability and monetary value of each. 9 of 11 What is the definition of Investment Appraisal? The process of using techniques to decide whether or not to proceed with an investment. 10 of 11 What is the definition of Critical Path Analysis? Tool used to plan activities so a job can be completed in the shortest possible time. 11 of 11
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