Unit 1 Key terms
- Created by: Simona Guzmanova
- Created on: 19-05-14 10:03
Other questions in this quiz
2. Market growth?
- The process of dividing market into smaller sections.
- The share of the total market.
- The percentage growth in the size of the market, measured over a specific period.
- Planning, collecting and analysing the data.
3. Market?
- The process of dividing a market into smaller sections.
- The share of the total market.
- Any place (e.g. physical, electronic) where buyers and sellers come together with a view to exchanging transactions.
- Planning, collecting and analysing data.
4. Market share?
- The process of planning and collecting information.
- The share of the total market that is owned by a particular business, product and band. Expressed in percentage terms.
- The process of dividing the market.
- Value or quantity of demand.
5. Market segmentation?
- The share of the total market.
- The process of planning and collecting information.
- The process of dividing a market into smaller sections (segments) which contain customers with similar needs and wants.
- Value or quantity of demand.
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