Unit B671: Sociology Basics 4.0 / 5 based on 1 rating ? SociologyResearch methodsGCSEOCR Created by: ElizabethshepherdCreated on: 05-01-17 18:54 Definition of Quantitative Data? Numerical data, often presented as statistics. 1 of 9 Definition of Qualitative Data? In-depth, descriptive data usually presented in written form. 2 of 9 What is Primary Data? Data which is collected first hand by the researcher. 3 of 9 What is Secondary Data? Data/information collected by someone else and used by the researcher. 4 of 9 Definition of reliability? The consistency of methods and the likelihood of gaining the same results if the research is replicated using the same methods. 5 of 9 Definition of validity? The truthfulness and accuracy of data. The extent to which the research provides an accurate picture of what is being studied. 6 of 9 Definition of representativeness? The extent to which the sample reflects the characteristics of the rest of the target/research population. 7 of 9 Definition of generalisability? The extent to which the results from a study can be applied to the rest of the research population. 8 of 9 Definition of operationalisation? The process of clearly defining what is to be measured that it can be measured more accurately. 9 of 9
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