Unit 6: Social Media and Globalisation

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Hypertext
Text on a website that contains links to other text, hence the term 'hyperlinks'.
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Collaboration
The way that producers can use social media to work together on large-scale projects that are often international.
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Prosumer
An amateur producer who uses digital and online technologies to create and distribute media products.
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Semantic Web
The process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences (for example, Amazon recommendations)
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User-generated content
Content created by nonprofessional's who then distribute their work online.
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Social media channels
The different types of social media products that are used by individuals and by media producers to reach audiences.
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Video on Demand (VoD)
Services such as YouTube or Netflix, which allow users to select and watch/listen to video or audio content when they choose to.
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Stream/Streaming
The way that a piece of music or audio-visual content is watched by a user without being downloaded. Many videos-on-demand platforms, such as YouTube or Netflix, streaming services.
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Wikinomics
The ways that media technologies have changed the production and distribution of products.
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Fan films
The different types of social media products that are used by individuals and by media producers to reach audiences.
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Citizen Journalism
The way that social media is used to promote and market a media product, or how audiences utilise the function of social media to instantly communicate ideas to others.
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Crowdfunding
How finance can be generated for a project of idea conceived by amateurs or professionals, which is promoted via social media networks (such as Kickstarter.) It is then funded by public contributions.
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Professional
Not an amateur; someone who is qualified to do a specific job role through training or qualification. Professional use of social media, when it is used for marketing a media product or to create awareness.
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Crowdsourcing
When media producers use online technologies such as social media to ask for staff or volunteers who have a skillset to work on a project.
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Personal
When an audience member/user engages on a purely individual or social basis, very often to keep in touch with a network of friends. However, individuals use social media channels to comment on media products made by professionals, giving opinion.
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Globalisation
The process of international integration arising from the interchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advert of new technolog
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Global village
The term used to describe how the Web connects people instantaneously from all over the world.
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Web utopians
Those who see online and social media technologies as having a benefit to society in general.
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Open source
Material that can be used or altered by individuals and companies as they wish.
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eSports
'Virtual' sports that are run on an electronic system; these include MMORPG's.
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Electronic agora
Online meeting spaces such as forums and chat rooms where people can discuss topics, ideas, and ways to achieve collaboration of projects.
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Moral panic
When the media creates fear in the population over an issue that appears to threaten or harm normal social order.
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Trollying
When an individual or company is persistently targeted in a negative way online, usually through social media network.
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Cyber-bullying
When an individual is targeted online through hurtful or threatening messages, primarily through social media network.
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Parody
An imitation of a celebrity, product, brand or genre with deliberate exaggeration for comic effect.
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Meme
An idea, behaviour or style that spreads via social networks from person to person and that usually includes a sarcastic or critical statement.
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Viral marketing
The process of producing marketing that the audience will distribute via social media.
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Imperalism
The way in which the culture and technologies of a more powerful society may impact on and potentially erode, a less developed society.
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Regulation
Control or guidance by government and non-government organisations. Regulatory bodies (for example; IPSO, PEGI, BBFC, Ofcom) review media products in order to protect the public particularly children, from potentially harmful content.
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Self-regulation
When individuals make choices about what media to access or publish as a prosumer across social media channels. It is also the display of control by established media outlets that can choose what content to distribute based on ethical guidelines.
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Libel
A false statement that is damaging to a person's reputation.
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Slander
A false statement usually made orally, which demanes another person.
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Censorship
When speech, public communications or other content is considered objectionable or harmful by regulators and is then cut or edited for media products.
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Grassroots production
Media products or projects that are produced by amateurs or non-professionals and include citizen journalism and other 'We Media' content, which is increasingly distributed by social media.
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Trending
When social media measurement tools flag the most popular hashtags and fastest moving content, particularly Twitter.
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Social media aggregation
The process of collating the data of all your social media in one place.
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Social media and Search Engine Optimisation (SEO)
A major internet strategy that involves the process of affecting the visibility of a website in a search engine. Search optimisation may target different kinds of searches, including image and video, academics and new searches.
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Digital natives
People who have grown up with the Web, Web 2.0 software and digital hardware.
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Subculture
A group of people within a culture that differentiates itself from the larger culture to which it belongs, often through clothes and music genres.
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Niche audience
The audience of a specialist interest media product that may only appeal to a small number of people with a specific demographic.
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Unique Selling Point (USP)
Characteristics of product or campaign that identify it as being different from its competitors.
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Sentiment analysis
Automated systems that look at audience content, comments and so on, and analyse them for positive or negative reaction.
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Folksonomy
The system by which users of online and social media technologies use tagging in order to position their content in others' web searches to aid collaboration and sharing of ideas.
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Other cards in this set

Card 2

Front

The way that producers can use social media to work together on large-scale projects that are often international.

Back

Collaboration

Card 3

Front

An amateur producer who uses digital and online technologies to create and distribute media products.

Back

Preview of the back of card 3

Card 4

Front

The process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences (for example, Amazon recommendations)

Back

Preview of the back of card 4

Card 5

Front

Content created by nonprofessional's who then distribute their work online.

Back

Preview of the back of card 5
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ScarletJohnson

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Social media is evil.

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