Promoting and selling products or services, including market research and advertising.
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Market Research
Gathering information about consumers needs and preferences.
2 of 6
Product Trial
Temporary offering intended to provide market information. They allow consumers to examine, use or test a product without the company fully committing to it.
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Product Life Cycle- what happens as the product moves through the stages?
Introduction, growth in sales revenue, maturity- when sales revenue stabilises, decline- when the sales revenue begins to fall and eventually vanishes. As the product moves through these stages the features are re-evaluated and changed if required.
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Branding
Creating a unique name and image for a product.
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Differentiation
Make a product/brand stand out.
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Other cards in this set
Card 2
Front
Gathering information about consumers needs and preferences.
Back
Market Research
Card 3
Front
Temporary offering intended to provide market information. They allow consumers to examine, use or test a product without the company fully committing to it.
Back
Card 4
Front
Introduction, growth in sales revenue, maturity- when sales revenue stabilises, decline- when the sales revenue begins to fall and eventually vanishes. As the product moves through these stages the features are re-evaluated and changed if required.
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