What is primary market research and what is it also know as?
Primary research is doing research that has never been done before this is also called field research. E.G.surveys, focus groups.
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What is secondary research and what is it also know as?
Secondary research is research that has already been done this is also called desk research. E.G.reports,websites.
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What is a market segment?
A market segment is a specific part of the market that has similar characteristics and needs. It helps because can target specific groups likely to buy the product/service.
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Give examples of key features in marketmapping and why it is useful
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