Unit 2: Rebranding

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  • Created by: LouiseG
  • Created on: 17-05-16 20:32

1. What is a stakeholder?

  • Anyone with an interest, economic or emotional, in a rebranding project
  • Someone who has put money into the development of a rebranding project
  • A major organisation that develops and manages the rebranding project
  • The locals affected by a rebranding project
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2. Which of these is not a main reason that city centres need to rebrand?

  • Poor public transport
  • Offices and commerce move to periphery regions, (eg Bluewater)
  • Congested and expensive CBDs
  • Spiral of decline due to the global shift of manufacturing

3. Which of these did not increase during the Sydney games?

  • Housing prices
  • Police staffing in rural regions
  • Homelessness
  • Exposure to toxic dust for residents

4. Which of these is a primary fieldwork technique?

  • Researching forums
  • Using local newspapers to find evidence of rebranding
  • Creating a Drosscape survey
  • Statistic collection from www.ons.gov.uk

5. Which of these is not a benefit of Equatorial College School?

  • Provides equal opportunities for girls and boys; keeping girls from young marriages
  • Students have some of the best exam results in the region
  • It is free to attend
  • Has science labs and ICT suites provided by the UK
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