Unit 2: Rebranding

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1. What is Castlefields?

  • An area in Manchester that was rebranded into luxury accomodation
  • A player in the redevelopment of Birmingham's Bullring Centre
  • A borough of London affected by the Olympics Games
  • A rural region that has rebranded with a food fesitival
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Other questions in this quiz

2. Which of these did not increase during the Sydney games?

  • Police staffing in rural regions
  • Exposure to toxic dust for residents
  • Homelessness
  • Housing prices

3. "Broadening an enterprise beyond its core function to supplement income" could describe....

  • Top-down rebranding projects
  • Farm diversification
  • Cultural rebranding
  • Market-lead investment

4. What % job loss has Blackpool experienced due to the global shift?

  • 15%
  • 6%
  • 0.5%
  • 23%

5. When did the London Docklands close?

  • 1998
  • 2004
  • 1981
  • 1976

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