- Britain's national tourism agency
- want to increase visitor numbers and visitor spending
- have overseas offices to connect with new markets
- promote Britain internationally
1 of 13
London and partners
- promote London internationally
- attract overseas orgs, events, events and visitors
- help retain and grow London's companies
- London's international trade, investment and promotion agency
2 of 13
visit wales
- hub for info on wales
- want to raise the international profile of wales
- aim to increase visitor numbers and spending
- promote their attractions
- provide framework which businesses use to achieve success
3 of 13
dcms
- help drive growth, enrich lives and promote britain abroad
- protect and promote britains culture and heritage sites
- invest in companies
- priorities= growing the economy, connecting the uk, promoting britain
4 of 13
regional tourist board
- work with other orgs
- 9 in england
- develop plans for future tourism
- want to improve the competitive performance of tourism
5 of 13
local tourist board
- keen to develop tourism in their local area
- local authorities use their resources to provide tourism facilities and services
- experts in their local area- can tell visitors about the best places and attractions to visit
6 of 13
Edinburgh's marketing objects
- increase the numbers of visitors to the city by a 1/3
- increase the average spending of visitors to the city by 10%
- reduce seasonality across the sector
7 of 13
visit england marketing objects
- to increase englands share of global visitor markets
- to offer visitors compelling destination of distinctions
- to champion a sucessfull thriving tourism industry
- to facilitate greater engagement between visitors and experiences
8 of 13
accommodation- hotel
captains club hotel and spa
- empty nester, older leisure tourists
- will be a bit more expensive
- more adult style facilities
9 of 13
accommodation- holiday village
Sandford holiday park
- families
- range of facilities and services provided on site eg parks and pools
- a lot of space to leave sports equipment eg surf board outside
10 of 13
accommodation- camping/glamping
horton camping and glamping resort
- adventure, groups of friends
- all stay together
- cheaper
11 of 13
awards- regional
south western tourism awards
- accessible and inclusive tourism award
- business events and wedding venue of the year
- B&B and guest house of the year
12 of 13
awards- local
Cornwall tourism awards
- business leader of the year
- café/tea room of the year
- camping and caravanning park of the year
13 of 13
Other cards in this set
Card 2
Front
- promote London internationally
- attract overseas orgs, events, events and visitors
- help retain and grow London's companies
- London's international trade, investment and promotion agency
Back
London and partners
Card 3
Front
- hub for info on wales
- want to raise the international profile of wales
- aim to increase visitor numbers and spending
- promote their attractions
- provide framework which businesses use to achieve success
Back
Card 4
Front
- help drive growth, enrich lives and promote britain abroad
- protect and promote britains culture and heritage sites
- invest in companies
- priorities= growing the economy, connecting the uk, promoting britain
Back
Card 5
Front
- work with other orgs
- 9 in england
- develop plans for future tourism
- want to improve the competitive performance of tourism
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