Online advertising is designed to capture and hold the attention of a user to promote a product or service. There are several methods which can be used.
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Pay-per-click (Affiliate Model)
>It involves websites or web pages hosting ads for other companies
>If a surfer clicks on an ad, they will be redirected to the advertiser’s website
>The website will receive a payment for every ad that is clicked
>This is know as an affiliate model
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Affiliate Model pt.2
Advertisements or links to a company’s website are placed on other websites (affiliates) and in return the affiliate site receives a percentage of the income from any customer that clicks through and purchases something.
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Sponsered links
Businesses pay search engines to display their websites at the top of the search list.
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Banners & Pop-up ads
(Positives)
>Visibility is high and can immediately catch visitors attention.
>The manner in which the pop up is design will depend on weather they click on it or not.
>Can increase traffic to your website.
>Instant feedback from customers via an FAQ page for en
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Banners & Pop-up ads
(Negatives)
>They can be a big turn off some can occupy the whole screen and make users close their browser altogether. Hidden exit buttons are annoying and
give the impression you have to take some sort of action like provide details or download material.
>Can be
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Reasons for choosing online advertising:
Web Banners
To help format the layout of the page content while showing advertisements at the same time. It is also a good way to fill white space on the
web page
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Reasons for choosing online advertising:
Pop-ups
Are used to ensure that the user sees the advertisement, as it will pop up on
the page and the user will have to manually close it if they want it to go away.
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Reasons for choosing online advertising:
In-line
Is used as it is a good way to attach advertising to some text that refers to a
product or service. The name of the product or service will be a link to the advertisement for the product or service.
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Other cards in this set
Card 2
Front
>It involves websites or web pages hosting ads for other companies
>If a surfer clicks on an ad, they will be redirected to the advertiser’s website
>The website will receive a payment for every ad that is clicked
>This is know as an affiliate model
Back
Pay-per-click (Affiliate Model)
Card 3
Front
Advertisements or links to a company’s website are placed on other websites (affiliates) and in return the affiliate site receives a percentage of the income from any customer that clicks through and purchases something.
Back
Card 4
Front
Businesses pay search engines to display their websites at the top of the search list.
Back
Card 5
Front
>Visibility is high and can immediately catch visitors attention.
>The manner in which the pop up is design will depend on weather they click on it or not.
>Can increase traffic to your website.
>Instant feedback from customers via an FAQ page for en
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