Understanding Marketing Objectives 0.0 / 5 ? Business StudiesFinancial PlanningA2/A-levelAQA Created by: Hayleyginny2345Created on: 10-11-13 19:26 Marketing objectives medium - long term targets intended to provide a sense of direction for the marketing department 1 of 10 Business set marketing objective to improve the following 1) Increase brand recognition, 2) Increase market share, 3) Broaden product range, 4) break into a new market 2 of 10 Increase brand recognition - Set for a b.s who is a new entrant in a market 3 of 10 Increase market share help boost rev. and profits 4 of 10 Internal influences on marketing objectives: 1) corporate objectives, 2) Size & type of firm, 3) financial position of business, 4) If they have a USP 5 of 10 Corporate objectives marketing objectives help a business to achieve corporate objectives 6 of 10 Size & type of firm -Large firms possess high degree of market power (set expensive and aggressive market objectives) 7 of 10 Financial position of a business Profit = engage in necessary development that will chalenge market objectives set 8 of 10 Possession of USP USP = can increase b.s brand recognition / market share 9 of 10 external influences on marketing objectives: 1) market position, 2) competitors, 3) State of economy 10 of 10
Marketing Strategies - Understanding marketing objectives 5.0 / 5 based on 1 rating Teacher recommended
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