Understanding audiences through research 0.0 / 5 ? Media StudiesUnderstanding audiences through researchAll LevelsEdexcel Created by: RyanXY72Created on: 12-12-14 11:34 What Is Primary Research? Research that is competely new and no one else has ever done before. 1 of 8 What Is secondary Research? Something that someone else has done. 2 of 8 What Is Quantitative Data? Data that deals with numbers and amounts of things. 3 of 8 What is Qualtative Data? Helps to find out the way people feel through people opininon. 4 of 8 What is the Advantages of street surveys? Fast responses, Qualtative Data and lots of different data 5 of 8 What is the Disadvantages of street surveys? People won't always want to take part, Won't always get reliable anwsers andit will cost to hire people. 6 of 8 What is the advantages of email surveys? Doesn't cost, Will reach a wide range of audiences 7 of 8 What is the disadvantages of email surveys? Not everyone will reply to email. slow repsonse time. 8 of 8
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