Understanding audiences through research

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What Is Primary Research?
Research that is competely new and no one else has ever done before.
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What Is secondary Research?
Something that someone else has done.
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What Is Quantitative Data?
Data that deals with numbers and amounts of things.
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What is Qualtative Data?
Helps to find out the way people feel through people opininon.
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What is the Advantages of street surveys?
Fast responses, Qualtative Data and lots of different data
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What is the Disadvantages of street surveys?
People won't always want to take part, Won't always get reliable anwsers andit will cost to hire people.
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What is the advantages of email surveys?
Doesn't cost, Will reach a wide range of audiences
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What is the disadvantages of email surveys?
Not everyone will reply to email. slow repsonse time.
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Other cards in this set

Card 2

Front

What Is secondary Research?

Back

Something that someone else has done.

Card 3

Front

What Is Quantitative Data?

Back

Preview of the front of card 3

Card 4

Front

What is Qualtative Data?

Back

Preview of the front of card 4

Card 5

Front

What is the Advantages of street surveys?

Back

Preview of the front of card 5
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