Understanding the role and importance of stakeholders

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What is a stakeholder?
Individuals or groups within society who have an interest in an organisations operations or performance
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What is a Primary Stakeholder?
Individuals or groups that are affected by a particular business activity. Includes anyone with a functional or financial interest in a business.
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What is a Secondary Stakeholder?
Individuals and groups that do not have a direct functional or financial relationship with the business
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What is an Internal stakeholder?
Those who are considered part of the organisation
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What is an External stakeholder?
Those who exist outside the business
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What possible stakeholder needs will Shareholders have?
Return on investment, preferential treatment as customers, investment that does not lose value
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What possible stakeholder needs will Employees have?
Steady and regular income, safe working conditions, job security
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What possible stakeholder needs will Suppliers have?
Frequent and regular orders, fair prices, a sole-supplier agreement
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What possible stakeholder needs will the local community have?
Steady employment, avoidance of pollution and noise, provision of facilities for local communities
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What is stakeholder mapping?
Analyses the position of stakeholders in relation to decision making
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What 2 factors are considered in stakeholder mapping?
Power and level of interest
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What are the 4 groups on a stakeholder map?
Keep satisfied, Key players, minimal effort and keep informed
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Give an example of internal factors that influence relationships with stakeholders
Business objectives, management and leadership styles and size and ownership of the business
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Give an example of external factors that influence relationships with stakeholders
Market conditions, government policies and power of stakeholder groups
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What is stakeholder engagement?
Communicating with and involving stakeholders in the decision making process
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What factors influence the level of engagement with stakeholders?
The power of the group, the level of interest and the resources available
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What are the 5 approaches to stakeholder management?
Partnership, participation, consultation, 'push' communications and 'pull' communications
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Card 2

Front

What is a Primary Stakeholder?

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Individuals or groups that are affected by a particular business activity. Includes anyone with a functional or financial interest in a business.

Card 3

Front

What is a Secondary Stakeholder?

Back

Preview of the front of card 3

Card 4

Front

What is an Internal stakeholder?

Back

Preview of the front of card 4

Card 5

Front

What is an External stakeholder?

Back

Preview of the front of card 5
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