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medium to long term goals established to coordinate the business

measures the extent to which revenues from selling a product exceed the costs incurred in producing it over a time period

the money moving into and out of a business over a time period

costs that do not alter when the business alerts its levels of output

alter directly with the businesses level of output

fixed and variable costs added together

total costs of production divided by the level of production or output to give the cost of producing a single unit of output