Types of Audiences

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  • Created by: CKM116
  • Created on: 12-12-14 09:52
What does individual mean in media?
An individual is a independant person in media and this is just one opinion and this gives the person privacy and the power to enjoy anything they like.
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Whats does groups mean in media?
Groups in media are for many peoples opinions and for a group of people to enjoy a media product..
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Whats an 'Active' audience?
An 'Active' audience is someone who doesnt believe everything that they watch on screen.
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Whats a 'Passive' audience?
A 'Passive' audience is someone who sits back and believes most things which they watch on screen.
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What is Consumer Generated Content?
User generated content is any forms of blogs/webpages and types of chats about a media product or on a media product.
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What is Hypodermic Syringe Model?
Hypodermic syringe model is to thought that the media injects there ideas/opinions into the head of the audiences.
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Whats the Primary audience?
The primary audience is the main audience for a certain type of media.
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Whats the Secondary audience?
The Secondary audience is a group of audiences who could possible watch a certain type of media however the product isnt targetted at them.
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what are the four main areas of the 'Uses and Gratification Theory'?
Escape, Surveillance, Personal Relationships, Personal Identity
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Escape
Esacpe is to allow a individual to escape there everyday boring lives by watch of getting involved in a media product e.g watch a film.
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Surveillance
Surveillance allows the audience to see whats going on in the world around them e.g the news.
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Personal identitiy
this is to allow the audience to make comparisons with them selves and the character in the film/tv show.
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Personal relationship
This is discussing the audiences opinions with friends/family.
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Card 2

Front

Whats does groups mean in media?

Back

Groups in media are for many peoples opinions and for a group of people to enjoy a media product..

Card 3

Front

Whats an 'Active' audience?

Back

Preview of the front of card 3

Card 4

Front

Whats a 'Passive' audience?

Back

Preview of the front of card 4

Card 5

Front

What is Consumer Generated Content?

Back

Preview of the front of card 5
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