Passive audiences observe whilst active audiences observer what is going on in the media .
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What is the Hypodermic Syringe theory?
The theory is when the media injects the audience with there ideas and thoughts.
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What is the uses and gratification theory?
The active audience uses the media for one of the following reasons Escape – Surveillance – Personal Identity.
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What are primary and secondary audiences?
Your primary audience is the "main body" of viewers the average. Secondary audience is viewers who fall outside the primary demographic, but make up a large enough percentage of the test audience to skew the statistics if not accounted for.
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What is user generated content (UGC) ?
Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media.
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What is an individual audience?
An individual audience member is subjected to the media.
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Other cards in this set
Card 2
Front
What is the Hypodermic Syringe theory?
Back
The theory is when the media injects the audience with there ideas and thoughts.
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