Types of Audience

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What are passive and active audiences?
Passive audiences observe whilst active audiences observer what is going on in the media .
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What is the Hypodermic Syringe theory?
The theory is when the media injects the audience with there ideas and thoughts.
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What is the uses and gratification theory?
The active audience uses the media for one of the following reasons Escape – Surveillance – Personal Identity.
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What are primary and secondary audiences?
Your primary audience is the "main body" of viewers the average. Secondary audience is viewers who fall outside the primary demographic, but make up a large enough percentage of the test audience to skew the statistics if not accounted for.
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What is user generated content (UGC) ?
Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media.
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What is an individual audience?
An individual audience member is subjected to the media.
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Card 2

Front

What is the Hypodermic Syringe theory?

Back

The theory is when the media injects the audience with there ideas and thoughts.

Card 3

Front

What is the uses and gratification theory?

Back

Preview of the front of card 3

Card 4

Front

What are primary and secondary audiences?

Back

Preview of the front of card 4

Card 5

Front

What is user generated content (UGC) ?

Back

Preview of the front of card 5
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