When you change your public attitudes and behaviours when a majority group is present, yet maintaining private attitudes and behaviours.
Compliance
1 of 5
When you permanently adopt behaviours/attitudes of the majority group as it is seen as the right way to be
Internalisation
2 of 5
Changing attitudes/behaviours to conform to a particular role. The change will last as long as they identify with the role. Includes the two other types of conformity.
Identification
3 of 5
Adjusting public behaviour/attitudes to gain the approval of a social group. There is no private change. This happens because people want to be included.
Normative Influence
4 of 5
When you look to others to guide you because the situation is ambiguous or when confronted by people we believe to be experts in the subject.
Informational influence
5 of 5
Other cards in this set
Card 2
Front
When you permanently adopt behaviours/attitudes of the majority group as it is seen as the right way to be
Back
Internalisation
Card 3
Front
Changing attitudes/behaviours to conform to a particular role. The change will last as long as they identify with the role. Includes the two other types of conformity.
Back
Card 4
Front
Adjusting public behaviour/attitudes to gain the approval of a social group. There is no private change. This happens because people want to be included.
Back
Card 5
Front
When you look to others to guide you because the situation is ambiguous or when confronted by people we believe to be experts in the subject.
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