Types of Conformity and Influences

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When you change your public attitudes and behaviours when a majority group is present, yet maintaining private attitudes and behaviours.
Compliance
1 of 5
When you permanently adopt behaviours/attitudes of the majority group as it is seen as the right way to be
Internalisation
2 of 5
Changing attitudes/behaviours to conform to a particular role. The change will last as long as they identify with the role. Includes the two other types of conformity.
Identification
3 of 5
Adjusting public behaviour/attitudes to gain the approval of a social group. There is no private change. This happens because people want to be included.
Normative Influence
4 of 5
When you look to others to guide you because the situation is ambiguous or when confronted by people we believe to be experts in the subject.
Informational influence
5 of 5

Other cards in this set

Card 2

Front

When you permanently adopt behaviours/attitudes of the majority group as it is seen as the right way to be

Back

Internalisation

Card 3

Front

Changing attitudes/behaviours to conform to a particular role. The change will last as long as they identify with the role. Includes the two other types of conformity.

Back

Preview of the front of card 3

Card 4

Front

Adjusting public behaviour/attitudes to gain the approval of a social group. There is no private change. This happens because people want to be included.

Back

Preview of the front of card 4

Card 5

Front

When you look to others to guide you because the situation is ambiguous or when confronted by people we believe to be experts in the subject.

Back

Preview of the front of card 5

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