Types of conformity and explanations for conformity

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What are the 3 types of conformity?
Compliance, internalisation, identification
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Who proposed these and when?
Kelman, 1958
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What is compliance?
Going along with others to gain approval and avoid dissaproval
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What is internalisation?
Going along with others because you accept their views and believe in them truthfully
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What is identification?
Accepting other peoples attitudes and behaviours and adopting them to be part of the group
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What are the explanations for conformity?
Normative social influence and informational social influence
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What is normative social influence?
Going along with the group because we like to feel accepted, and not rejected even though we do not believe in their point of view
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Who proposed normative social influence and when?
Nail, 1986
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In normative social influence, how do people act?
If people believe they are being watched then they will act through compliance however in a private setting, they would not act the same
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What is informational social influence?
Accepting information from others as evidence of the truth. This can occur when a situation is unclear or others have more knowledge than yourself
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In informational social influence, how do people act?
They change their behaviour in the group, and act the same in a private setting as well as a public setting - internalisation.
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EVALUATION: Research support for normative social influence?
Adolescents that were told that the majority of their peers DO NOT smoke were less likely to start smoking. Also, hotel guests were told that other guests reused towels, reduced towel usage by 25%
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Who proposed this research support and when?
Linkenback And Perkins, 2003 and Schultz et al, 2008
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EVALUATION: Research support for informational social influence?
People were told bad things about blacks and later showed negative beliefs about a black individual. Also, people saw fake reactions of peoples view on US presidental debate, led to a massive shift in peoples judgements of the candidates performance
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Who proposed this research support and when?
Wittenbrink and Henley, 1996 and Fein et al, 2007
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Card 2

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Who proposed these and when?

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Kelman, 1958

Card 3

Front

What is compliance?

Back

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Card 4

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What is internalisation?

Back

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Card 5

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What is identification?

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