Types of Conformity

Created by: bintahall
Created on: 18-05-19 18:32

3 Types of Conformity

Compliance - Agree publicly not privately. Internalisation - Agree publicly and privately. Identification - Compliance and identification

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Developed types of confomity

Normative Influence: Compliance, going with majority to be accepted - think you're being judged by a group. Informational Influence: Going along with the majority when they provide information or evidence that you believe, happens with objective

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Evaluation points

Distinguishing between compliance and internalisation. Research support for normative and informational influence. Normative influence may not be detected. Informational influence is moderated by type of task

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Asch Study Procedure

123 US males told to call out which of the 3 lines they thought were the same length. 12/18 trails confederates gave incorrect answers

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Findings

In the 12 trails there was a 33% conformity rate - 1/4 never conformed, 1/2 conformed on 6+, 1of20 conformed on all.

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Variables that affect conformity

Group size: Little conformity where there were 1-2 confederates - conformity increase when there were 3 confederates - further increase had no impacts, suggests size of majority is only affective up to a point

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Variables that affect conformity

Unanimity of the majority: If unanimity of majority was disturbed, conformity levels dropped

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Variables that affect conformity

Difficulty of task

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Evaluation points

Asch's research may be a child of it's time: Communism - other study suggest that conformity is more likely if the costs of not conforming aren't high. Problems with determining effect of group size: Limited range of majority sizes used

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Evaluation points

Independent behaviour rather than conformity: Only 1/3 fully conformed - suggest study showed independent behaviour of individuals. Unconvincing confederates: Weren't actors - reduce validity as not believable - study where participant wore glasses

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Card 2

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Developed types of confomity

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Card 3

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Evaluation points

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Card 4

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Asch Study Procedure

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Card 5

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Findings

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Types of Conformity