Types of Conformity

Identification

Change of public behaviour and private beliefs only whilst you are with a particular group

1 of 7

Compliance

Change in public behaviour but not private beliefs.

2 of 7

Internalisation

Change in public behaviour and of private beliefs

3 of 7

Informational social influence

desire to be right. This happens when there is no obvious right answer so we look to others for information in order to be right

4 of 7

Normative social influence

the desire to be liked. This happens when we go along with the group because we want to be accepted and avoid being ridiculed

5 of 7

Long lasting, the deepest form of conformity

Internalisation

6 of 7

Lasts only while we are with the group. The shallowest form of conformity

compliance

7 of 7

Other cards in this set

Change in public behaviour but not private beliefs.

Compliance

Change in public behaviour and of private beliefs

desire to be right. This happens when there is no obvious right answer so we look to others for information in order to be right

the desire to be liked. This happens when we go along with the group because we want to be accepted and avoid being ridiculed

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