Travel and Tourism Key Words From Case Study

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Cumbria Tourism
A reigonal tourism organisation - a public/private partnership to support and promote tourism.
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Expenditure
How much is spent by people taking a holiday in the region. Worked out as an average by individual or by a group.
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Party
A group of people taking a holiday together. Could be a family or the people on a group tour.
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Day Visitor
Person who come to Cumbria for the day and returns home or to another place where they are staying. These do not use accommodation in the area.
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Domestic Visitors
Visitors from revision
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Heritage Attraction
Visitor Attraction with a connection to history or to a famous person.
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Accommodation
Range of places to stay - serviced and unserviced or with F&R
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Green/Sustainable Accreditation
Some businesses are registered as being eco friendly or using solar energy or some other eco friendly aspects in the business. Customers with environmental concerns may prefer to support businesses in line with their principles.
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National Trust
A charity in the voluntary sector which preservesb areas of beautiful countryside and historic properties, which are then opened up to the public to visit.
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Lake District Historic Stuff
It has historic houses, but mostly as areas of land, where it provides car parks and information to support walkers. It also has picnic sites and maintains footpaths. Raises money from entry fees and memberships.
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Timed Ticket
A way of controlling visitor numbers to protect the fabric of old houses from damage caused by crowds.
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English Heritage
Organisation in the Public sector, given the job of looking after the fabric of historic buildings to the public. Has a membership scheme and an overseas visitor pass.
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Events
Special events at EH properties might be re-enactment societies setting up displays and activities e.g. Meet the Redcoats or medieval dancing.
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Short Break
A holiday of up to four nights. Can be a city break, a seaside break or an activity break.
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Bed and Breakfast
This can be available in different types of accommodation.
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Personal Itinerary
Description of personal route planned for the customer.
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ABTA
Association of British Travel Agents
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ATOL
Air Travel Organisers' License
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Tour Operator
A company that puts together the elements of a holiday and the customer then pays one price for all included elements. Usually travel, accommodation and a specified range of meals.
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Coach Tour
Holiday using coach transport for a group. Luggage is easily transported. Chance to see the views. Entrance to specified attractions and guide, hotels and meals.
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Integrated Operation
Horizontal or vertical. One company controls several aspects of the package. E.g. may own transport and hotels and also control the agent who takes the bookings.
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Cuts
Cuts in public sector funding to organisationgs like Cumbria tourism mean that there will not be so much money to promote the area, print leaflets, pay staff in TICs, keep TICs open.
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North West Reigonal Development
Public Sector. Gets government money to spend on promoting the area to customers in the UK and overseas. Invested some of this money in supporting the activities of Cumbria Tourism.
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Lake District Cumbria Brand
The image, facilities and destination of the whole area, instead of dividing up into individual villages and areas. Promote it all together and encourage visitors to come to the area as a whole.
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Do not work in isolation
Organisations should work together, save money by joint campaigns.
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Tourist Tax
For example, charging an extra small amount on hotel rooms which goes to fund tourism projects. Would raise money, but cause more work for hotels.
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Local Authorities
Councils and county councils, using public money.
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Specialist Tour Operator
Provides tours and holidays for a specialist group in a nich market. Opposite of mass market and mass appeal. E.g. Bird watching in the Hebrides, Cultural and Historic tours of the Mediterranean by cruise companies like Swan Hellenic.
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Advantages of using social media for Shearings
Facebook and Twitter can advice people of special offers quickly and give feedback. Quick method. However, a negative campaign by unhappy customers could have a bad case effect on business.
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Public and Private Sectors
The public sector is the part of the economy where goods and services are provided by the government or local authorities. The private sector consists of business activity that is owned, financed and run by private individuals.
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Summit
In this case, a meeting where organisations come together to assess the position they are in and to make a plan to move forward. Leaders of the local organisations and businesses would give speeches about current issues and what needs to be done.
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Other cards in this set

Card 2

Front

How much is spent by people taking a holiday in the region. Worked out as an average by individual or by a group.

Back

Expenditure

Card 3

Front

A group of people taking a holiday together. Could be a family or the people on a group tour.

Back

Preview of the back of card 3

Card 4

Front

Person who come to Cumbria for the day and returns home or to another place where they are staying. These do not use accommodation in the area.

Back

Preview of the back of card 4

Card 5

Front

Visitors from revision

Back

Preview of the back of card 5
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