Topic 1 - Trends in the Ownership and Control of the Mass Media 0.0 / 5 ? SociologyMass MediaA2/A-levelAQA Created by: EleanorCreated on: 19-03-14 19:03 Agenda Setting Controlling which issues come to public attention. 1 of 11 Cross-Media Ownership Occurs when different types of media - e.g. radio and TV stations - are owned by the same company. 2 of 11 Cybermedia The internet and worldwide web. 3 of 11 Diversification The practice of spreading risk by moving into new, unrelated areas of business. 4 of 11 Global Conglomeration The trend for media corporations to have a presence in many countries and operate in a global market. 5 of 11 False Class-Consciousness Coming to believe (wrongly) that capitalism is a fair system which benefits us all equally. Associated with Marxism. 6 of 11 Hegemony Domination by consent (used to describe the way in which the ruling class project their view of the world so that it becomes the consensus view). 7 of 11 Horizontal Integration Also known as cross-media ownership. Refers to the fact that the bigger media companies often own a diverse range of media. 8 of 11 Investigative Journalism Journalism that aims to expose the misdeeds of the powerful. 9 of 11 Mass Media Agencies of communication that transmit information, education, news and entertainment to mass audiences. 10 of 11 Media Concentration The result of smaller media companies merging, or being bought up by larger 11 of 11
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