Topic 4 Packaging and Marketing

?
  • Created by: Lotto65
  • Created on: 23-06-16 10:17
Name the six functions of packaging
Protection, transportation, Information, Containing, Preservation, Display
1 of 40
How does packaging protect?
It protects the product during transit and prevents tampering
2 of 40
How does packaging inform?
Information for buyers and users on how to use the product. It may also include a photo of the product so you know its appearance - some information must be included by law
3 of 40
Why do products need containing?
If they have lots of pieces like cereals or flat pack products which contain many individual components. These pieces need to be kept together
4 of 40
Why must transportation be considered when designing packaging?
Need to know how the packaging can best be packed in bulk in a lorry or container. Can it be easily lifted or stored?
5 of 40
Why do products need to be preserved?
To prevent them from deteriorating due to temperature changes or bacteria
6 of 40
Why do products need to display the item?
It needs to be attractive and distinctive so people can easily find it on the shelves and also to advertise the product
7 of 40
What pieces of information does all packaging have?
Company name, product name, european standards logo, barcode, web address, items included in the box, product picture, recycle logo
8 of 40
What are some legal requirements for what packaging labels should include?
Safety, appropriate use
9 of 40
What other information can labels give about a product?
If the empty packaging can be recycled- which bins. What type of plastic it is made of to help the recycling company
10 of 40
What is the legal requirement of what to put on cigarette packets?
The dangers of smoking
11 of 40
What is a legal requirement of what to put on toy packaging?
Age restriction
12 of 40
What logos should all packaging have? What does this show?
CE European standards or BSI British Standards logo. This shows it has been tested for safety and fitness for purpose
13 of 40
Name three printing techniques for printing on products or packaging
Offset lithography, flexography, screen printing
14 of 40
What sort of printing is lithography for?
Commercial printing
15 of 40
What principle does lithography work off?
That water and oil do not mix
16 of 40
What sort of products are printed using flexography?
Labels, banners, tape, boxes, bags
17 of 40
Give an example of a product that would have been screen printed
T-shirts
18 of 40
How would the outline of packaging be cut, creased or perforated?
Die cutting
19 of 40
Why does packaging need to be scored before it is cut?
To create a clean edge as folding stresses the board so it can crack or tear wrong
20 of 40
What is a die made up of?
Cutting knives and scoring rules
21 of 40
What does printing registration allow us to do?
Ensure the surface graphics fully cover the packaging; ensure the surface graphics line up with the die cut box; ensure the colours or images overflow the edge or perimeter to allow tolerance for cutting and creasing
22 of 40
Name three types of packaging
Blister, security and skin
23 of 40
List some characteristics of blister packaging
Cheap, durable, tamper-proof and transparent
24 of 40
What are the blisters in conjunction with on blister packaging?
A cardboard backboard or inlay
25 of 40
How are the blisters in blister packaging made?
Vacuum forming
26 of 40
Give an example of a product that uses blister packaging
Medicines
27 of 40
When might blister packaging be used?
Point of sale displays, product packaging and product launches
28 of 40
What is skin packaging?
Sealing a product between a layer of heated plastic and a layer of adhesive coated paper
29 of 40
Give a number of security means on packaging
Security seals, clamshell packaging, induction sealing and holographic stickers
30 of 40
Give examples of good insulating materials for packaging
Polystyrene sheets, corrugated card, bubble wrap, polyethylene foam
31 of 40
Why might insulation be needed on packaging?
Protection for fragile items and to keep them at a constant temperature for food and plants
32 of 40
What is a brand?
Using a name, term, colour, symbol, design or combination of those to identify the goods and services of a seller
33 of 40
Why do brands humanise a product?
To give it a personality of its own to make it particularly appealing
34 of 40
Why create a brand?
Make your products visible and recognisible. To give a 'personality' that consumers can engage with. To invite consumers into a personal relationship to build up the company's reputation and make them feel secure
35 of 40
Give an example of two types of brand many people stick with throughout their lives
Cars and food
36 of 40
Give four reasons for a brand personality
Create empathy with the consumer; Show their business professionalism; Identify the business; Bring in business to the company by making it clearly visible
37 of 40
What is point of sale?
Where the product is displayed for sale. It could be a unique display stand with a new product launched with key information about it
38 of 40
Give examples of when brand identity is used in advertising
Brochures, staff uniforms, banners, emails, stands, merchandise, signs, websites, business cards etc
39 of 40
What does market research allow you to find out?
Consumer expectations; if they would want this product; if the product would sell; how your competitors operate
40 of 40

Other cards in this set

Card 2

Front

How does packaging protect?

Back

It protects the product during transit and prevents tampering

Card 3

Front

How does packaging inform?

Back

Preview of the front of card 3

Card 4

Front

Why do products need containing?

Back

Preview of the front of card 4

Card 5

Front

Why must transportation be considered when designing packaging?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Design Technology: Product Design resources:

See all Design Technology: Product Design resources »See all Packaging and Marketing resources »