Topic 3 Design In Practice

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What does innovation mean?
The improvement of existing products that are already being sold
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What do designers do before they start designing?
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What does research allow designers to do?
Identify products which can be improved and shows if consumers need or want something better than is currently available
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What is the purpose of the self-heating ski gloves?
Help people who are on the slopes for long periods who have bad circulation in their hands and need keeping warm
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What technology is inside a self heating glove?
Highly specialised conductors and efficient lightweight lithium ion batteries, sensors and microprocessors - the batteries can also be distributed on or in the garment where the consumer wants
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What sort of materials are Tommy Tippee products made of?
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What is the purpose of the Tommy Tippee baby products?
Stop food burning the baby's mouth
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How do Tommy Tippee products perform their function?
Turn yellow if hot and pink if correct temperature
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Who is the One Touch can opener aimed at?
People with weak or arthritic hands
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How do you work the One Touch can opener?
Hands free using one finger to hold down the button
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Who is the rocket fuel espresso coffee aimed at?
People who are on the go a lot who may need a pick up at invconvenient times or places
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What is good about the Rocket Fuel espresso coffee?
No need for a flask
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What are the ingredients of the Rocket fuel espresso coffee?
Coffee, sugar and natural guarana
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What sort of chemical reaction takes place in the Rocket Fuel espresso coffee?
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Who are design engineers?
People who try to solve design problems, not creating new designs
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Give an example of a product design engineers worked on?
Beolab 8000 speakers
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What is a prototype?
Developing models in the development stages of design
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What is the point in making prototypes?
To make the product a reality to identify potential problems and solve issues by seeing the product in the flesh
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Give examples of products for a function
ipod nano, diabetic turkish delight bar, smart cars, alessi lemon squeezer, ski boots, Dyson ball barrow, Spyder ski jacket, fat free and sugar free yoghurts
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What is important to think about when designing a product?
The target end user
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Who was the target end user of the ipod nano?
Joggers and walkers but they realised others might like to take it to work in their pockets
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What is good about the ipod nano?
Small, portable and with an easy to operate single hand control
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Why is the ipod nano made of polycarbonate plastic material?
To withstand rough handling
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Why did the designers introduce a remote control for the ipod nano?
So it can be operated from a distance
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Why is the simplicity of the ipod nano design important?
They believe it must be easy to use if it is simple
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What is good about the single button control on the ipod nano?
Allows a range of functions including menu navigation and volume control and is slick
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How did they give an impression to the target user that it was a good product?
They made it resemble the older, hugely successful ipod
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What are ergonomics?
The study of size, comfort and safety in relation to the human and the product
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How have ergonomics been used in cars?
Amount of leg room, position of gear lever, position of dashboard to allow easy vision and easy entering and leaving, accessibility of electronic gadgets
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What safety considerations are needed when designing cars?
How well protected would the passengers be in a crash? How will the car perform in different conditions? Are the crumple zones in the right place? Are the crumple zones strong enough?
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How does making the Jaguar XK8 airodynamic help?
Aesthetically appealing. Reduces wind resistance so it can travel faster and improves the fuel efficiency of the car
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What is the interior of the Jaguar XK8 made of?
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Name four pieces of development work the workers had to do for the Jaguar XK8
Clay model, full size model, life size model of exterior, marker 2D presentations, crash testing, weather testing, prototypes
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What technology was used to help construct the clay model of the Jaguar?
CNC (computer numerical control)
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How was the car first designed?
Using 3D technology so the information on the screen could be realised using CNC machinery
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How might you make a clay model of something at school using similar techniques to Jaguar?
Use a CNC router controlled by CAD
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What was the purpose of the full size model?
To simulate the finished product
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How was the full size model of the jaguar created?
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Why was a life size model of the exterior made for the jaguar?
To determine the exact fit of all the interior parts
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How were ergonomics tested on the Jaguar XK8?
Computer simulations
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How did Jaguar test the safety of their new car?
Computer simulated crash tests
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What was the purpose of the crash tests?
To see the effect of the forces applied to the body of the car in a collision. How the road would handle wet conditions
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What was used to test the efficiency of the Jaguar?
Computer modelling and full-size models at more advanced stages
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What are the three ways of approaching the design process?
Empirical design, intuitive design, systematic design
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What is empirical design?
Using a trial and error approach to look at past practices and predict the future
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Give an example of a designer who designed using empirical design and what they invented
James Dyson invented the bagless Cyclone vacuum cleaner
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How did empirical design work?
Making one change at a time to ensure each part was the best it could be
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What is intuitive design?
Designing based on past experiences
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Give examples of professions that involve intuitive design
Advertising, food specialists, fashion designers, newspapers, magazines
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What is systematic design?
A step-by-step approach
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What does systematic design involve?
Breaking the process down into different sections like research, specification, ideas and development
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When designing, do you need to start at a particular point?
No. You can start anywhere: modelling, research, or existing product analysis
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Name a designer that has designed empirically and intuitively
Heston Blumenthal
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How is Heston Blumenthal investigating the science of food?
He has a lab in his restaurant with a PhD student, access to scientific equipment and industrial techniques
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What inspired Philip Treacy to make hats?
The birds his mother kept
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How does Philip Treacy make his hats?
He makes a mock up of the shape in straw before steaming it and moulding it on a specially made wooden block
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Philip Treacy has been using some quirky materials to make hats in the past. Give examples
Brillo pad boxes and photographs of faces
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What sort of furniture does Ron Arad design?
Sculptural furniture
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How can Ron Arad's work be categorised?
As architecture, product design, furniture design or sculptures
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Card 2


What do designers do before they start designing?



Card 3


What does research allow designers to do?


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Card 4


What is the purpose of the self-heating ski gloves?


Preview of the front of card 4

Card 5


What technology is inside a self heating glove?


Preview of the front of card 5
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