Topic 2 - The mass media and the audience

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  • Created by: E456
  • Created on: 14-04-17 17:25
propaganda
information, ideas, or rumours deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
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hypodermic syringe approach
an early approach to studying the effects of the mass media on their audiences, the idea being that the audience receives daily injections of messages from newspapers and television; these messages work like a drug and have a direct and powerful effe
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uses and gratifications approach
a way of analysing the effects of the mass media by looking at how members of the audience use the media and what individual needs are gratified, or met, by them
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decoding approach
a way of exploring the relationship between the mass media and the audience that sees audience members as ‘decoders’ of media content – they decode or interpret a message from a TV programme in the same way that a spy decodes a message from their con
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censorship
suppressing or banning speech or removing communicative material that may be considered objectionable, harmful, sensitive, or inconvenient to the government or media organisations as determined by a censor
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Other cards in this set

Card 2

Front

an early approach to studying the effects of the mass media on their audiences, the idea being that the audience receives daily injections of messages from newspapers and television; these messages work like a drug and have a direct and powerful effe

Back

hypodermic syringe approach

Card 3

Front

a way of analysing the effects of the mass media by looking at how members of the audience use the media and what individual needs are gratified, or met, by them

Back

Preview of the back of card 3

Card 4

Front

a way of exploring the relationship between the mass media and the audience that sees audience members as ‘decoders’ of media content – they decode or interpret a message from a TV programme in the same way that a spy decodes a message from their con

Back

Preview of the back of card 4

Card 5

Front

suppressing or banning speech or removing communicative material that may be considered objectionable, harmful, sensitive, or inconvenient to the government or media organisations as determined by a censor

Back

Preview of the back of card 5

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