Topic 2 Meeting Consumer Needs

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What is technology push?
How advancements in technology and science are used to make new products
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Give an example of a product that has evolved using technology push
Mobile phones
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What departments are involved in technology push?
Research and development teams pass on information about technology and science to a design and development team
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What is a PDA?
Personal digital assistants
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Research into the radar led the way to the development of what?
Lasers
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Give examples of where the laser is used
CD players, DVD players, eye surgery and CAM machines in school workshops
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What is market pull?
How consumer demand leads to product development
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How have manufacturers been able to improve their products involving market pull?
Market research and analysis
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Give three reasons why improving a company's products is important
1) To encourage brand loyalty 2) To encourage people to choose their brand over other alternatives 3) To sell to new customers to increase a company's market share
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Give an example of a product that has been made due to market pull
Smaller, greener cars
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What does it mean if a product is obscelete?
It is no longer working or useful
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What do we mean by planned obscelescence?
Companies deliberately reduce the life of their products to maintain sales on future products
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Give examples of products with planned obscelescence
Dispsable cameras and ballpoint pens
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What sort of materials are products with planned obselescence made of?
Non-renewable materials
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What else can cause obselescence?
Alternative features or changes in fashion
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Give three reasons for changes and developments in product design
Technological advancements; new materials; automated production processes
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Give an example of a product that has evolved throughout the centuries
Music
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How did a cylinder music box work?
Played music when a 'comb' of teeth was struck by pins on the cylinder
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What was bad about the cylinder music box?
Quiet
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What was good about the polyphon disc player?
Louder, greater selection of tunes and cheaper
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Where were polyphon disc players often used?
In public houses
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What was bad about polyphon disc players?
Coin operated
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What was the material discs for gramophones were made of?
Shellac ( a resin material made from the lac bug)
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What was bad about the gramophone?
The discs were brittle and could only hold one song
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What was good about the electrical record player?
Discs could be changed without the need for winding. The records could play for longer and held several tunes. Singles held on both sides of the vinyl
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What were the discs made of for record players?
Vinyl
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What was good about the Sony Walkman?
Allowed portable music
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How did the Sony Discman work?
With electronically recorded CDs using laser technology
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What is good about ipods?
Can download and store large amounts of music. Can fit in your pocket. Many can also be used as external storage devices
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What is good about iphones?
One device performs a variety of functions
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What is continuous improvement?
Making designs better
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How can continuous improvement take place?
Having employees at every level of production ensure the product is continually improving through contact with the client and updates to the design spec
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List a range of issues taken into account with continuous improvement
Legislation, new tech, improvements to production methods, fashion, impact on environment, product maintenance, durability, obselescence, costs, client feedback
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What is total quality management?
The approach to continuously improve a product by taking into account various factors
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Why do companies carry out market research?
To ensure their product meets the client requirements
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List a variety of methods used to get market research
Questionnaires, surveys, testing, sales, longitudinal studies
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What does testing involve?
Giving people a sample of goods with a feedback form to complete
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What does sales tell you about a product?
The popularity with the public
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What is longitudinal study?
Observing how consumer taste changes over time
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What sort of influences do designers design products from?
Nature, design movements, designers, or similar products
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Why is it good to look at existing products?
Help us keep and use ideas that work well and disregard those that are less effective
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Give examples of media that has analysed products and posted reports on its discoveries
Which? Comparison websites, Top Gear and Room 101
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Name a particular feature of Top Gear that lets us compare cars to their specification
Cool wall
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What does Room 101 do to help its audience?
Celebrities nominate their products, services and other people as being the best
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What do comparison websites allow us to do?
Allow us to make judgements about features and the quality of a product before we make a purchase
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Card 2

Front

Give an example of a product that has evolved using technology push

Back

Mobile phones

Card 3

Front

What departments are involved in technology push?

Back

Preview of the front of card 3

Card 4

Front

What is a PDA?

Back

Preview of the front of card 4

Card 5

Front

Research into the radar led the way to the development of what?

Back

Preview of the front of card 5
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