Topic 1

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What is a market?
a place were buyers and sellers meet in order to exchange goods and services.
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What is market share?
a businesses total sales within the market as a percentage
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Formula of market share.
(sales / total sales) x 100
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What is market growth?
increase in total sales within the market
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Formula for market growth.
(change in sales / original 1 sales) x 100
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What is a mass market?
large unspecialised market where the products are aimed at the whole market.
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Other cards in this set

Card 2

Front

What is market share?

Back

a businesses total sales within the market as a percentage

Card 3

Front

Formula of market share.

Back

Preview of the front of card 3

Card 4

Front

What is market growth?

Back

Preview of the front of card 4

Card 5

Front

Formula for market growth.

Back

Preview of the front of card 5
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