Tide Print Advert - Audience

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1. What is reception theory?

  • how well the advert appears in print
  • how the audience interprets the message
  • how the advert creates messages
  • how the audience creates messages for the company
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Other questions in this quiz

2. The advert has words such as, whitest, cleanest, etc. What are these called?

  • Hyperlatives
  • Superlatives
  • Hyperbole
  • Superbole

3. Which of these is NOT a reading position of Stuart Hall's Reception Theory?

  • Negotiated/ Questioning Position
  • Submissive Position
  • Dominant/ Preferred Position
  • Oppositional Position

4. Why is the woman dressed in the same style as the period movie stars?

  • So the audience buy the product to be like the women in the advert
  • Because that was the only models they had
  • So the company could appear on trend
  • In order to make the product appeal to men

5. Who created the Reception Theory?

  • George Gerbner
  • Roland Barthes
  • Stuart Hall
  • Claude Levi-Strauss


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