Theory of Planned Behaviour (TPB)

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Theory of Planned Behaviour (TPB)
created by Ajzen to explain how people can exercise control over their behaviour
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Personal attitude
An individual is favourable and unfavourable beliefs about their behaviour
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Subjective norms
And individuals beliefs about whether the people who matter most to them prove or disapprove of their behaviour
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Perceived behavioural control
Refers to how much control we believe we have over our behaviour
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TPB testing
Tested using questionnaires which ia a self-report method
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Theory of planned behaviour study
Louis et al. 2009 understanding healthy and unhealthy eating intentions
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Aim
Louis aim to test the theory of planned behaviour as an exclamation of health decision-making and its relationship with stress
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Procedure
154 males and female students complete questionnaire measuring healthy eating behaviour
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Findings
Personal attitudes towards healthy eating predicted intention to eat healthily well subjective norms did not
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Conclusion
The study provides partial support for TPB
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Theory of planned behaviour study 2
Cook et al. 2016 TPB as a predictor of alcohol consumption
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Aim
Cook aimed to review the research into correlations twin TPB variables
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Procedure
A review of 40 studies measuring intention is to consume alcohol also measured personal attitudes subject to norms and receive control
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Findings
Positive correlations were found between:
intentions to consume and actual consumption,
intentions and attitudes,
subjective norms and perceived control
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Conclusion
The TPP appears to be useful in understanding intentions to drink alcohol to reduce drinking personal attitudes should be targeted as well as self efficacy
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Other cards in this set

Card 2

Front

An individual is favourable and unfavourable beliefs about their behaviour

Back

Personal attitude

Card 3

Front

And individuals beliefs about whether the people who matter most to them prove or disapprove of their behaviour

Back

Preview of the back of card 3

Card 4

Front

Refers to how much control we believe we have over our behaviour

Back

Preview of the back of card 4

Card 5

Front

Tested using questionnaires which ia a self-report method

Back

Preview of the back of card 5
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