Theorists

HideShow resource information
Representation: David Buckingham
The media do not just offer us a transparent 'window on the world' but a mediated version of the world. They don't just present reality they re-present it.(Applied to all texts)
1 of 10
Representation: Stuart Hall
There are ideologies behind every media representation. Certain paradigms are encoded in texts, others are left out to give a preferred representation or preferred, dominant meaning.(Applied to all texts)
2 of 10
Representation: Tim O'Sullivan
Stereotype is a label, a categorisation of a group of people. Stereotypes are shorthand to narrative.(Applied to all texts)
3 of 10
Media Language Genre: Steve Neal
Genre is repetition with an underlying pattern of variations.(Applied to film posters)
4 of 10
Media Language: Tzvetan
Equilibrium,disequilibrium,restored(Applied to film posters)
5 of 10
Narrative : Todorov
Equilibrium in the narrative of a media text.(Applied to the man with the Golden Gun)
6 of 10
Media Language Narrative: Vladimir Propp
Eight different characters in every narrative, such as villain, princess,hero.( Applied to Film posters)
7 of 10
Media Language Audience: Roland Barthes
Action and Enigma codes.(Applied to all texts)
8 of 10
Representation: Laura Mulvey (Applied to This girl can, Quality street, Pride, The man with the golden gun)
In patriarchal society pleasure in looking has been split between active/(male) and passive/(female). Such media texts objectify women in relation to 'the controlling male gaze' presenting 'women as image' and man as 'bearer of the look'.
9 of 10
Media language Audience: Blumler and Katz
Uses and gratifications theory - active audiences. Surveillance, Entertainment, Personal identity, Personal relationships/Social interaction(Applies to GQ, Pride, The Sun/Guardian)
10 of 10

Other cards in this set

Card 2

Front

Representation: Stuart Hall

Back

There are ideologies behind every media representation. Certain paradigms are encoded in texts, others are left out to give a preferred representation or preferred, dominant meaning.(Applied to all texts)

Card 3

Front

Representation: Tim O'Sullivan

Back

Preview of the front of card 3

Card 4

Front

Media Language Genre: Steve Neal

Back

Preview of the front of card 4

Card 5

Front

Media Language: Tzvetan

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Theorists resources »