Theorists

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John Fiske –
genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
1 of 6
Robert Stam –
there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
2 of 6
Jane Feuer –
genre is abstract and becoming harder to identify.
3 of 6
Henry Jenkins
genre break rules and commonly hybridizes.
4 of 6
John Hartley
genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas
5 of 6
Daniel Chandler
genre is too restricting and presents audiences and producers with a creative ‘straightjacket’.
6 of 6

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Card 2

Front

there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.

Back

Robert Stam –

Card 3

Front

genre is abstract and becoming harder to identify.

Back

Preview of the back of card 3

Card 4

Front

genre break rules and commonly hybridizes.

Back

Preview of the back of card 4

Card 5

Front

genre is interpreted culturally e.g. Coronation Street or Eastenders could only be understood in terms of the conventions of UK soap operas, American television dramas tend to have a slightly different set of conventions to British television dramas

Back

Preview of the back of card 5
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