All elements of a media text are codes to be read. Denotation and connotation
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Tzvetan Todorov - Narratology
Narratives follow a pattern of equilibrium, disequilibrium and new equilibrium
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Steve Neale - Genre theory
Genre is recognisable but it changes and is influenced over time. genre is important to institutions to market audiences
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Claude levi-strauss - Binary oppositions
opposites in a narrative that help it to move along
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Jean Baudrillard - Semiotics
The lines between created texts and reality are becoming blurred,
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Curran and Seaton - Power and media industries
If we had more of a variety of larger media companies we'd have more of a variety of texts
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Livingstone and lunt - regulations
Due to the rise in social media and online platforms companies struggle to regulate all the different products
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David Hesmondhalgh - Cultural industries
Very few companies hold the power in the media. Horizontal and vertical integration
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Stuart Hall - Representation
Media language is used to construct representations, eg. stereotyping
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David Gauntlett - theory of identity
We use the internet and other media platforms to create our identity. We now have more of a variety of representations to identify with because of the internet
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Lisbet Van-Zoonen - Feminist theory
Men and women are represented differently in the media. Women are objectified
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Bell Hooks - Feminist theory
The idea feminism is a struggle to end sexist and patriarchal oppression. The idea that someones race, class and gender determine which individuals are exploited or discriminated against
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Judith Butler - Gender Performativity
Gender is a social construct, gender stereotypes are constructed through repetition
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Paul Gilroy - Post Colonialism
Even though we no longer have colonies or the british empire we still have white superiority
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Albert Bandura - Effects debate
If an audience sees certain behaviour they are likely to mimic it, eg. voting patterns, anti-social behaviour and behavioural change
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George Gerbner - Cultivation theory
The more we see the same representations in the media the more likely we are to agree / believe them
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Stuart Hall - Reception theory
Producers want audiences to respond in a specific way to texts. Audiences will either have a preferred, negotiated or oppositional reading
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Henry Jenkins - Participatory culture
The internet has allowed us to create and share our own texts and opinions and share their work online.
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Clay Shirky - End of Audience
We are now more likely to use the internet to respond to texts including creating our own eg. sharing opinions
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Other cards in this set
Card 2
Front
Tzvetan Todorov - Narratology
Back
Narratives follow a pattern of equilibrium, disequilibrium and new equilibrium
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