Theme One

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P S Y C H O L O G I C A L P R I C I N G M
X P R O M O T I O N H G N A K O G A I F E
S A S N L Q D D I W G P X O J T E S Q H B
V M U Y W C E L W D B X N Y P C L M H R C
N S V L H G I D V O S C O S T P L U S J N
K B M D E B I T U H V R Y T K T P J E T C
M J N Q F R L D E S I G N M I X R I C W D
A X P R I C E S K I M M I N G J I Q K M L
B P J B G H V Q Y N J J G G A N C O O V W
K D M F Y X Q G E U S R A C F L E J O B Y
O H R T W P I S L I H H X Q Y O G I N D Q
N S M H A Q R O G A R I D K H O A P E Q E
P B G P R I C E P E N E T R A T I O N S X
C O M P E T I T I V E P R I C I N G J D Q
B A R W F H S Y F R N H H C L Y E A C L B
P R E D A T O R Y P R I C I N G D M K S I
J T G S C E U H Q B O I F V V F P T K G F
M R B V E Q L P S K K H Q N W S F N I N L
Y T L W A Y S T O B U I L D A B R A N D B
Q P L W P S W P V Y S S A I P J Q D K R M
I I Q P K P F I C E E T G P B Y Q M B U O

Clues

  • A percentage mark up is added to the cost of producing a product to calculate the selling price. (4, 4)
  • Activities designed to communicate with the market thereby increasing visibility and sales of a product. (9)
  • Function, aesthetic and cost (6, 3)
  • Large firms will set their prices low in order to force smaller businesses out of the market. (9, 7)
  • Prices are based on the prices charged by competitors. (11, 7)
  • Setting a high price initially for a new product in order to recoup costs and gradually decreased over time. (5, 8)
  • Setting prices low in order to break into a new market. (5, 11)
  • Setting prices to sound cheaper than it is - £9.99 instead of £10 (13, 7)
  • The amount of money that the customer has to pay to receive the good or service. (5)
  • USP, Advertising, Sponsorship, Use of social media. (4, 2, 5, 1, 5)

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