THE FOUR 'P'S OF MARKETING, WHICH ARE PRODUCT, PRICE, PLACE AND PROMOTION
1 of 25
AESTHETICS
THE VISUAL ATTRACTIVENESS OF SOMETHING
2 of 25
VIABLE
CAPABLE OF WORKING OR SUCCEEDING
3 of 25
PRODUCT PORTFOLIO
THE RANGE OF GOODS AND SERVICES OFFERED BY ANY ONE BUSINESS
4 of 25
ECONOMIES OF SALE
A SITUATION WHERE AVERAGE COSTS (OF PRODUCTION, DISTRIBUITON AD SALES, FOR EXAMPLE) FALL AS A BUSINESS INCREASES THE AMOUNT OF PRODUCT THAT IT PRODUCES, DISTRIBUTES AND SELLS
5 of 25
MAXIMISE
INCREASE TO THE GREATEST POSSIBLE AMOUNT OR MAKE THE MOST OF SOMETHING
6 of 25
UNIQUE SELLING POINT (USP)
SOMETHING THAT MAKES A PRODUCT STAND OUT FROM ITS COMPETITORS
7 of 25
MASS MARKET
A LARGE MARKET WHERE CUSTOMERS HAVE SIMILAR NEEDS AND CHARACTERISTICS
8 of 25
GENERIC
A CHARACTERISTIC RELATING TO AN ENTIRE GROUP, NOT SPECIFIC
9 of 25
NICHE MARKET
A SMALL MARKET WHERE CUSTOMERS HAVE VERY SPECIFIC NEEDS AND CHARACTERISTICS
10 of 25
DISCONTINUED
NO LONGER PRODUCED AND SOLD
11 of 25
EMOTIVE LANGUAGE
LANGUAGE INTENDED TO AFFECT PEOPLE AT AN EMOTIONAL LEVEL, USUALLY USING ADJECTIVES SUCH AS CRAZY, CUTTING-EDGE OR COOL
12 of 25
MEDIUM
THE WAY IN WHICH SOMETHING CAN BE COMMUNICATED (MEDIA IS THE PLURAL OF MEDIUM)
13 of 25
SALES PROMOTION
A SHORT-TERM SPECIAL OFFER, USUALLY IN THE FORM OF A DISCOUNT, USED BY A BUSINESS TO ATTRACT CUSTOMERS TO BUY A PRODUCT OR SERVICE
14 of 25
STOCK
THE PRODUCTS HELD BY A BUSINESS IN A SHOP OR WAREHOUSE FOR SALE TO CUSTOMERS
15 of 25
PRESSURE GROUP
A GROUP OF PEOPLE WHO JOIN TOGETHER TO TRY TO INFLUENCE GOVERNMENT POLICY OR BUSINESS POLICY FOR A PARTICULAR CAUSE
16 of 25
VIRAL ADVERTISING
ADEVERTISING USING SOCIAL NETWORKING TO INCREASE SALES OR BOOST BRAND AWARENESS
17 of 25
E-COMMERCE
USING THE INTERNET TO CARRY OUT BUSINESS TRANSACTIONS
18 of 25
M-COMMERCE
USING MOBILE TECHNOLOGIES, SUCH AS SMARTPHONES AND TABLETS, TO CARRY OUT BUSINESS TRANSACTIONS
19 of 25
RETAILING
SELLING PRODUCTS OR SERVICES TO CUSTOMERS - IN THIS CASE, IN A PHYSICAL SHOP
20 of 25
E-TAILING
RETAILING TO CUSTOMERS THROUGH THE INTERNET, SUCH AS THROUGH AN E-COMMERCE WEBSITE
21 of 25
MARKUP
THE AMOUNT OF MONEY ADDED TO THE COST PRICE OF A PRODUCT OR SERVACE TO MAKE THE FINAL RETAIL PRICE
22 of 25
THIRD-PARTY PLATFORM
AN E-COMMERCE WEBSITE OR SERVICE THAT IS RUN BY AN UNRELATED BUSINESS
23 of 25
INTEGRATED MARKETING MIX
A MARKETING MIX THAT HAS A THEME, WITH THE ELEMENTS ALL SUPPORTING EACH OTHER
24 of 25
PATENT
A LEGAL PROTECTION OF AN INVENTION, DESIGN OR IDEA, MEANING THAT IT IS ILEGAL FOR ANOTHER COMPANY TO COPY IT
25 of 25
Other cards in this set
Card 2
Front
THE VISUAL ATTRACTIVENESS OF SOMETHING
Back
AESTHETICS
Card 3
Front
CAPABLE OF WORKING OR SUCCEEDING
Back
Card 4
Front
THE RANGE OF GOODS AND SERVICES OFFERED BY ANY ONE BUSINESS
Back
Card 5
Front
A SITUATION WHERE AVERAGE COSTS (OF PRODUCTION, DISTRIBUITON AD SALES, FOR EXAMPLE) FALL AS A BUSINESS INCREASES THE AMOUNT OF PRODUCT THAT IT PRODUCES, DISTRIBUTES AND SELLS
Comments
No comments have yet been made