A PRODUCT OR SERVICE'S ABILITY TO FIT IN WELL WITH A CUSTOMER'S LIFESTYLE OR ROUTINE, THE EASE WITH WHICH IT CAN BE USED AND/OR ITS EASY-TO-REACH LOCATION
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VIABLE
ABLE TO WORK PROPERLY OR SUCCESSFULLY
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MARKET RESEARCH
THE PROCESS OF GATHERING INFORMATION ABOUT THE MARKET AND CUSTOMER'S NEEDS AND WANTS IN ORDER TO HELP INFORM BUSINESS DECISIONS, INCLUDING PRODUCT DESIGN AND MARKETING
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FOCUS GROUP
A GROUP OF PEOPLE WHO DISCUSS THEIR VIEWS ON A PRODUCT, SERVICE, ADVERTISEMENT OR IDEA, EITHER FACE-TO-FACE OR ONLINE
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TARGET MARKET
A PARTICULAR GROUP OF CONSUMERS AT WHICH A BUSINESS AIMS ITS PRODUCTS AND SERVICES
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SAMPLE
A PORTION OF THE POPULATION ASKED FOR THEIR OPINIONS IN ORDER TO DRAW CONCLUSIONS ABOUT THE BEHAVIOUR OF THE WHOLE POPULATION
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GENERATION Y (AKA MILLENIALS)
THE PEOPLE BORN SHORTLY BEFORE THE 21ST CENTURY, USUALLY DEFINED AS BORN BETWEEN THE 1980'S AND 2000'S
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DATA
INFORMATION, PARTICULARLY STATISTICS, THAT CAN BE COLLECTED AND ANALYSED
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BIASED
UNBALANCED OR INCLINED TO AGREE WITH A PARTICULAR JUDGEMENT OR IDEA RATHER THAN PRESENTING THE EVIDENCE FAIRLY
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ETHICS
MORAL PRINCIPLES OR STANDARDS THAT GUIDE THE BEHAVIOUR OF A PERSON OR BUSINESS
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SOURCE
A PLACE, PERSON OR THING, SUCH AS A BOOK OR REPORT, THAT CAN PROVIDE INFORMATION TO BE USED IN RESEARCH
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CHAMBER OF COMMERCE
A LOCAL ASSOCIATION THAT PROMOTES THE INTERESTS OF BUSINESSES IN A COUNTY OR REGION
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TRADE ASSOCIATION
ORGANISATION FOUNDED AND FUNDED BY BUSINESSES THAT OPERATE IN A SPECIFIC INDUSTRY
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ANALYSIS
THE PROCESS OF LOOKING AT DATA TO IDENTIFY PATTERNS OR TRENDS
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INCENTIVE
SOMETHING SUCH AS A PAYMENT OR GIFT THAT ENCOURAGES SOMEONE TO DO SOMETHING
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VALID
HAVING A SOLID OR ACCURATE BASIS OF FACTS
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SEGMENTATION
THE PROCESS OF BREAKING SOMETHING UP INTO SMALLER PARTS
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DEMOGRAPHICS
RELATING TO THE STRUCTURE OF A POPULATION
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AXES
THE REFERENCE OF LINES ON A GRAPH
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SWOT ANAYLYSIS
A STUDY UNDERTAKEN BY A BUSINESS TO IDENTIFY THE STRENGTHS AND WEAKNESSES, OPURTUNITIES AND THREATS
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Other cards in this set
Card 2
Front
ABLE TO WORK PROPERLY OR SUCCESSFULLY
Back
VIABLE
Card 3
Front
THE PROCESS OF GATHERING INFORMATION ABOUT THE MARKET AND CUSTOMER'S NEEDS AND WANTS IN ORDER TO HELP INFORM BUSINESS DECISIONS, INCLUDING PRODUCT DESIGN AND MARKETING
Back
Card 4
Front
A GROUP OF PEOPLE WHO DISCUSS THEIR VIEWS ON A PRODUCT, SERVICE, ADVERTISEMENT OR IDEA, EITHER FACE-TO-FACE OR ONLINE
Back
Card 5
Front
A PARTICULAR GROUP OF CONSUMERS AT WHICH A BUSINESS AIMS ITS PRODUCTS AND SERVICES
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