Theme 1- Basic Economic problem

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  • Created by: hkassem1
  • Created on: 02-10-19 15:07
What is the Basic Economic problem? pg.1
The Basic Economic problem is scarcity.
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What is scarcity? pg.1
Scarcity is us having unlimited wants but limited or finite resources.
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Why are resources limited? pg.1
Resources are limited in the physical amount available and they have limited use.
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What does scarcity lead to? pg.1
It leads to us making choices between competing wants and decide how we use our scarce resources.
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What is opportunity cost? pg.2
Opportunity cost is making one choice and forgoing another choice.
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Why does opportunity happen? pg.2
It happens due to there being scarce resources e.g time or money
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What is a business objective? pg.3
A business objective is a goal set by the business to achieve in a certain time.
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What are the 3 main business objectives? pg.3
-profit maximisation -sales maximisation -satisficing
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What is profit maximisation? pg.3
When a firm determines the price and output level that returns the greatest profit.
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What is sales maximisation? pg.3
When a firm sells as much product as possible without making a loss.
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What is satisficing? pg.3
When a firm does not seek maximum profits or sales but achieves a 'good enough' level of profit that ensures survival.
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What is survival? pg.3
To try to stay in the market with minimum profit and sales.
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What is market share? pg.3
It is to expand and gain a certain share of the market in order to increase market power.
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What is cost efficiency? pg.3
When a firm is making a loss then the firm tries to reduce the costs that they spend.
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What is return on investment? pg.3
How well the business can use its assets to generate profit?
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What is employee welfare? pg.3
Involves making sure that pay is adequate and working conditions are good.
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What is customer satisfaction? pg.3
A source of competitive advantage so that customers are more satisfied by your product.
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What is social objectives? pg.3
When the business aims to create benefits for society by pursuing social, environmental or ethical goals.
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What is a trade off? pg.2
A situation where having more of one thing leads to having less of another.
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When do consumers face trade offs? pg.2
When they don't have enough money to get 2 things so they buy more of one thing and less of another.
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When do businesses face trade offs? pg.2
They may face a trade off between money spent on developing new products and money spent promoting existing ones.
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When are Governments confronted with trade offs? pg.2
Whenever they consider costly policies. e.g spending more on road building may mean spending less on health care.
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Other cards in this set

Card 2

Front

What is scarcity? pg.1

Back

Scarcity is us having unlimited wants but limited or finite resources.

Card 3

Front

Why are resources limited? pg.1

Back

Preview of the front of card 3

Card 4

Front

What does scarcity lead to? pg.1

Back

Preview of the front of card 4

Card 5

Front

What is opportunity cost? pg.2

Back

Preview of the front of card 5
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